We don’t believe that D2C is the only successful model for consumer brands

We are keen on identifying consumer products & brands which have

  • A ‘relative green’ impact compared to current alternatives and
  • Can scale beyond the top 10% of India’s population


We are especially interested in consumer brands which use natural raw materials that are not a result of unsustainable agricultural practices. We observe & identify negative impacts on the environment through the entire procurement supply chain of the brand and help bring a change in the strategy & practice before the company scales.

While we are cognizant of the enormity of challenges in supply chain, we believe that there are certain execution areas which require short to mid-term transformation. Some of the key industry verticals include:

d

Warehousing

Solving not only for small brands through flexible systems but making the process more agile for large enterprises as well.

d

Intra-region Logistics

Constituting nearly 70% of the Logistics GDP, Intra-region happens to be one of the most broken, inefficient and completely underpenetrated vertical.

d

Forecasting & Inventory Management

We believe that through efficient demand forecasting of end consumer shopping behaviour, the supply chain of an entire industry can improve. Supplemented with precise inventory management mechanisms, the working capital requirements for market participants can significantly reduce.

d

Return Logistics

An area of undesired heavy corporate spending. We focus on reduction of returns, low-impact return logistics.

We believe that SCM is a complex and ops-heavy industry and technology alone cannot give birth to transformational solutions.

We focus on working with entrepreneurs who have had rich & exhausting on ground experience of stepping in the mud and enable the ecosystem with use of technology solutions.

Retail tech solutions

In addition to building earth shattering consumer products and continuously improving supply chains, we also look at supporting business building an enabling ecosystem through state of the art Retail-tech solutions. Our key focus areas include:

  • Customer Experience & Engagement
  • In-Store Tech: self- checkout, contactless payments, digital signages & promotors
  • Consumer Behaviour Analysis & Intelligence
  • Marketing & Sales-tech